Ending FMI show freed resources for other events, projects
- June 22, 2018 |
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WILLIAM EHART
Group overcame ‘sentimental' concerns about retiring once-essential trade show, has pivoted to helping members cope with disruption Food Marketing Institute CEO Leslie Sarasin Related content Big upfront payday, less business risk versus loss of ongoing revenue Associations re-evaluate meetings, events in #MeToo era Sometimes, the show doesn't have to go on. The Food Marketing Institute "retired" its declining FMI Connect event in 2016 amid major industry changes: Supermarket companies were consolidating and no longer using the show to make buying decisions. "If you just looked at the balance sheet and looked at the numbers, it was clear what the decision should be," FMI… Read More
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